Tuesday, March 21, 2017

Dear Brick & Mortar stores

Sometimes I want to pick something up and touch it before I buy it. Sometimes I want it right then. Those are times I go to brick and mortar stores.

My hope is, if things go well, that I walk out if your shop with less money, a smile, and a bag of stuff I went to get.

You know what I don't need to do? Go to your store and be told you don't think those sell well enough to stock but you can order shipped directly to the store at no cost and I can pick it up... some time.

No. I know how to order things and I can also have them delivered to ME and not have to go BACK to your store that didn't have what I wanted in the first place.

So, I get it, you instruct your helper monkeys to offer that service, but seriously, I'm holding a smart phone in my hand. I'm showing you your own website that says you have it. I know how the Internet works.

I also know I have never and will not ever, let a brick and mortar order something for me that I have to go back to get. At least offer to ship it to me. I'll still say "no," but at least it'll appear you're trying to be convenient for me.

Post a Comment